Discover how to make your YouTube videos searchable so you can get more views, comments and subscribers and stop wasting time on videos that don’t get discovered.
If you want a grow your YouTube Channel so you can attract more views and subscribers, pick up a copy of my 200 page YouTube Marketing Guide
Here are 7 tips to make your YouTube videos searchable.
- Tap into the mind of your audience.
Ideally, you want to create videos that your audience wants to watch by offering solutions to their problems.
How do you do that?
Fortunately, you don’t have to guess because YouTube gives us suggestions using a YouTube search bar. For example, if I enter “How to translate YouTube videos” on the YouTube search bar, I get a bunch of suggestions from YouTube. These are search phrases that people are entering into the YouTube search bar to find solutions to their problems.
If you install a Chrome extension, it’ll give you the search volume and the cost per click. For example, “How to translate YouTube videos” gets 210 searches per month and a cost per click of ¢0.79. This is how much advertisers are willing to pay for their keyword phrase.
If you have a small channel, it’ll be hard to compete with a popular keyword phrase like, “How to translate YouTube videos.” Instead, you want to find less competitive keywords phrases that are easier to rank for.
How do you do that?
- Find less competitive keyword phrases.
As you can see in the video, the competition for ranking the keyword phrase “How to translate YouTube videos” is very fierce. The first video got 119,000 views. The second, 219,000 views. The third, 61,000 views. My video, 105,000 views.
It’s best to find long tail keyword phrases that are less competitive. One way to do this is to put letters after the main keyword phrase. For example, if I put “a” after “How to translate YouTube videos“, I get “How to translate YouTube videos to Arabic“, “How to translate YouTube videos to another language“, “How to translate YouTube videos on Android“. These phrases would be easy to rank for.
Is there an easier and faster way to find low-competition keyword phrases?
- Use the TubeBuddy Keyword Research Tool to quickly and easily find keyword phrases to rank for.
If I click on the TubeBuddy icon, click on Keyword Explorer, enter my keyword phrase “How to translate YouTube videos“, click Explore and quickly see that they’ve got a poor score for their keyword phrase, so it’s no use creating a video for that keyword phrase.
Instead, I can choose one of the related searches. It says choose “How to translate YouTube videos on Android”. It says the unweighted score is very good, 75 out of 100.
The unweighted score refers to how good this keyword is to target based on search volume and competition.
The weighted score is also very good, 71 out of 100. This refers to how good this keyword is to target for your specific channel based on search volume, competition, relevancy and how you compare to others currently ranking in search.
A TubeBuddy Pro license is required for this, but if you use the promo code hermansbuddy at checkout, you’ll get 20% off.
It’s well worth it because it’s going to save you a lot of time doing keyword research for your YouTube videos.
If I click the results tab in TubeBuddy, then it shows me the competition. However, I don’t see any competing video titles that say, “How to translate YouTube videos to English on Android.” This would be a great video to create to get first-page rankings on YouTube.
Now I understand.
If I click on the historical tab, I can see that the keyword phrase “How to translate YouTube videos” is still very popular.
Is there a fast way to see the common questions that people are typing into the search engines?
Here are the questions I get when I enter “How to translate YouTube videos” in the search box in answerthepublic. As you can see, I’ve got hundreds of suggestions. If I scroll down further, it gives me 140 alphabeticals.
If you have theextension installed, you’ll see the search volume and the cost per click for that particular keyword phrase. Now that you finished your keyword research, you’ve got to create an engaging video.
- Create an engaging video.
The most crucial part of creating an engaging video is to have a great hook. If you can grab the attention of your viewers in the first 30 to 60 seconds, there’s a greater possibility they’ll watch the rest of the video.
Some ideas to create a great hook is to ask a question or to tease them at the beginning of the video about what’s coming up next.
For example, at the beginning of this video, I showed screenshots for videos that have been getting top rankings in YouTube search. You can do the same or try something different.
The most important factor is to keep people engaged throughout your video. Ideally, aim for 50% audience retention rate. This means that 50% of the people watching a video watch it all the way through.
- Optimize your videos correctly.
The two most important factors for optimization are your thumbnails and titles. An attractive thumbnail that stands out on search engines is more likely to get clicked on.
Here are some important things to include in your thumbnail.
* Use bright colors. Include bold text. Just use a few words, but don’t repeat the title.
* Add your face and include an expression.
* Try to tell a story so your viewers are curious to check out your video.
* Check that your thumbnail still looks good at a small size because most people watching YouTube videos are on their phones.
How do you write a good title?
Place the keyword phrase that you researched at the beginning of your title. Add something at the end of your title that motivates viewers to click on your thumbnail. For example, for this video “How to stop unrelated videos on YouTube embed“, I added “and only show your own related videos“. The phrase I added to the title will motivate viewers to click on the thumbnail.
Here’s another one. “How to find and use creative common videos on YouTube“. I added the phrase to motivate viewers “without copyright claims“.
For your description, summarize the content of your video in the first three lines. Make sure you weave your keyword phrase in that first paragraph.
When it comes to tags, make sure they’re relevant to the video content. For example, put your main keyword phrase as a first tag, followed by relating keyword phrases.
How do you track the ranked new videos so you can see how well they’re doing?
The manual way is to go incognito. On your Chrome browser click File, New Incognito Window, enter YouTube, enter your search term, click search. Now you’ll see your videos ranked not based upon your personal browsing behavior.
If you had the TubeBuddy extension installed, you’ll be able to see the rankings for multiple keyword phrases in your tags.
- Track your results.
The purpose of tracking your results is to see what you’re doing right. If your videos get ranked on the first page of the YouTube search results, they’ll get a lot of views and subscribers. Therefore, you want to go to YouTube Analytics and see which videos ar
e performing the best.
Also, check which videos are getting the most real-time activity. This means these top videos are getting the most views day after day. If you discover videos that are getting a lot of views and subscribers, create more of those types of videos. This is because they’re performing well, so you want to create similar videos from similar topics.
If you want to check the performance for an individual video, go to YouTube Analytics and check on the reach tab. You’ll see the traffic source types, the click-through rate and the average view duration. Always try to improve the click-through rate and the average view duration for every video you upload. If you do this, your channel will grow consistently.
Keep in mind that 90% of your traffic comes from non-subscribers, so make sure you tap into the mind of your audience as I mentioned in the first point.
Did you know that the top traffic source for most channels is suggested videos?
These are the videos that appear on the right side of the watch page or the ones that come up next after the videos stop playing.to discover how to get your video suggested and recommended by YouTube.
If you want a grow your YouTube Channel so you can attract more views and subscribers, pick up a copy of my 200+ page YouTube Marketing Guide